The story of MoviePass would make a great feature film. The theater subscription service allowed users to see one movie a day for $10 a month. In 2018, the service upped its monthly rate and started limiting what films its users could see. In 2019, the company engaged in some pretty shady stuff, like reportedly changing users passwords so they wouldn’t use the service and secretly signing users back up for the service after they canceled it. Well, it’s the end of the third act for MoviePass, and the climax is the service shutting its doors.
On September 14, MoviePass will close its doors to all its users as it hasn’t been a success, according to BuinessWire. Helios and Matheson Analytics Inc., the company behind MoviePass, is continuing to find financing for the operation but cannot predict if or when the service will continue.
It has been a steep downward slope the past year for the movie-going subscription service, including a service change last summer where MoviePass would only allow subscribers to see one of six movies on any given day. What started as a free-for-all for those who love going to the movies became one of the most confusing and restrictive subscription services.
Luckily, MoviePass wasn’t the only game in town. Both AMC Stubs The A-List and Sinemia also offered up services that would allow users to see multiple movies in theaters for a flat, monthly rate. GameSpot’s Chris E. Hayner did a breakdown of all these movie-going services, and even before MoviePass made an abundant amount of changes to how it worked, it did not fare well in Hayner’s review.
September 14, 2019 is when MoviePass closes its doors, and while Helios and Matheson Analytics stated there is a chance in the future the service could return, don’t count on it.